Sonali Vijayavargiya
Founder and Managing Director
Ms. Vijayavargiya’s areas of expertise include finance and marketing. She started her career in the commercial banking industry where she help fund in excess of $125 M expansion and new projects in the IT, automotive, pharmaceutical and engineering sectors. Ms. Vijayavargiya then moved into investment banking where she successfully raised in excess of $100 million in multiple rounds of private equity capital for a number of businesses.
Ms. Vijayavargiya’s competency lies in defining and developing business models based on rigorous technology road mapping, growth milestone mapping, market research and developing critical understanding of key financial drives. She has extensive experience developing financial models, determining business valuations, and writing investor related documents such as business plans, executive summaries and investor presentations. Ms. Vijayavargiya has represented several of her clients in strategic negotiations with collaborators, bankers, angel investors and venture capitalists.
She holds an MBA form the Symbiosis Institute of Business Management and a Bachelor of Science in Statistics from Fergusson College.
Wendy Richardson
Managing Director
Ms. Richardson’s areas of expertise include market research, early stage investment and coaching entrepreneurs in all aspects of starting, running and expanding a company.
Wendy has been an independent consultant working with incubator organizations, angel groups and individual companies. She also holds local office and works on political campaigns. Ms. Richardson is a published author in an international journal and is Jonah Certified in Theory of Constraints.
Wendy holds a MBA from Wayne State University and an undergraduate BA from Michigan State University, both degrees with honors. Ms. Richardson sits on several boards as an advisor.
Bill Mayer
Managing Director
Mr. Mayer’s areas of expertise are in finance, securities and quantitative analysis. He has founded and worked with numerous businesses covering a broad range of industry sectors ranging from startup ventures through Fortune 500 companies.
Client engagements have covered a broad range of services including market strategy, portfolio structure, and the IPO process. Mr. Mayer has managed over $125 million in client assets.
Areas of specialty are financial modeling, pricing strategies, the process of private and public equity securitization, management of business assets, and fundraising. He has extensive experience in creating financial models, business valuations, capitalization tables, as well as navigating advanced business tax issues and the complex issues surrounding securitization. This allows Mr. Mayer to effectively position clients from an investor’s viewpoint in order to maximize a venture’s ability to receive funding.
Mr. Mayer has held multiple securities broker licenses for over ten years. This positions Augment Capital to facilitate the placement of capital directly with the ventures we represent.
Mr. Mayer holds a bachelors of business administration from the University of Michigan.