“The Business Accelerator at Ann Arbor SPARK, a Michigan SmartZone, provides assistance through third party contractors to entrepreneurs and their technology based start-up companies. We rely heavily on professional firms like Augment Capital to provide commercialization services including strategic planning, financial modeling, fund raising and other advise to these high growth business opportunities.  Augment Capital is a primary provider of these services from SPARK to the start-ups, particularly ones in all clean technology industry sectors.” 

Skip Simms – Managing Director, Ann Arbor SPARK

“ AMI engaged Augment Capital to provide valuation guidance. The team skillfully translated their sector understanding of early and growth stage companies to execute our project. We have incorporated the guidance developed by Augment in our corporate planning. We continue to recommend Augment to other ventures to benefit from the team’s valuation and fund raising acumen”.

Michelle Crumm is the Co-Founder of Adaptive Marerials (AMI).

“I have known Sonali for about 15 years now. She is an amazing professional. Very focussed and possesses a remarkable ability to establish relationships with peers, clients and superiors. She brings lot of passion and energy to whatever she works on. An absolute asset to any organisation/ team, she is part of.” March 12, 2010

Neelam Bansal, Project Finance, SIDBI worked with Sonali at IDBI.

Sonali’s insights into developing an early stage company for attracting management talent and venture funding were very helpful. She took time to understand our technology and brought her business management and financial skills to help us during the financing round. I found her to be a good person to work with and I look forward to collaborate with her on new ventures.” March 11, 2010

Saumil Majmudar, Founder-CEO, QSupport was with another company when working with Sonali at Edelweiss Capital, Ltd.

“Sonali is a finance and marketing expert who has walked many companies through the complex and often intimidating process of fund raising. She and I sat on the New Enterprise Forum board together. I highly recommend Sonali because of her years of experience in investment banking, business consulting and commercial lending. In addition, her style is warm, open, enthusiastic, responsive, and fun.” October 2, 2008

Carrie Hensel, Owner, Inner Circle Media was with another company when working with Sonali at Augment Capital, LLC.

“Sonali and her team are very passionate about their work. They are very professional and methodical in their approach. Because of their knowledge of the investment community and the process they follow in analyzing investment opportunities, they designed a strategy and business plan package that has worked very well in our fundraising efforts.” October 26, 2008

Top qualities: Expert, Good Value, High Integrity

Mario Romero, hired Sonali as a Financial Advisor in 2008.

“Sonali has brought my understanding of how the business world works to a new, high level. She is a good mentor and is ever ready to pull in long hours to accomplish a task. We used her services to go after Govt. grants and find other venture capital. She and her Augment Capital group taught us how to be succinct but thorough in presentations. I have no problems in recommending her for start-ups as well as those trying to grow their business.” March 10, 2010

Top qualities: Personable, Good Value, High Integrity

Swaminathan Ramesh is the President and CEO at Solarflex, LLC.  She hired Sonali as a Business Consultant in 2009.

“Sonali is an excellent business development resource for early stage and developing companies.” March 11, 2010

Andrew McColm, Associate Director – Business Formation, University of Michigan was with another company when working with Sonali at Augment Capital, LLC.

“I have known Sonali as an investment banker representing small startup companies in MI. She is very professional in her approach. I am happy to recommend her to small companies seeking to raise funds and will continue to look at deals she brings us.” March 17, 2010

Ananth Ananthasubramaniam, Vice President, DTEEnergy Ventures
was with another company when working with Sonali at Augment Capital, LLC.

“Sonali has consistently delivered outstanding assistance to new venture entrepreneurs. She has been a Kettering guest lecturer and was a terrific coach when I was GLEQ Exec. Director. Knowledgable in many technology relaterd fields and well networked in the capital raising industry…you’re lucky if you can get her to work with you!”  March 22, 2010

Art was with another company when working with Sonali at Augment Capital, LLC.

“I have worked with Sonali on several occasions. Sonali is very detailed and she has an excellent set of skills that serve her well in her work with a variety of companies.”   March 29, 2010

Ray worked with Sonali at Augment Capital, LLC.

“As a consultant with the SPARK Business Accelerator Program, Sonali worked with my company to refine our business plan so we could apply for funding to help our business grow (which we got!). She also has great connections in the angel/VC investment community which is helping us take our company to the next level. If you are looking for a “straight-shooter” who will get you results, Sonali is your woman!!” April 10, 2010

Top qualities: Great Results, Expert, High Integrity
-Marisa Smith hired Sonali as a Business Consultant in 2009